20 Local Marketing Strategies

Initially, you should review your marketing plan every three months to ensure that your activities support your strategy. Once your business is more established, you can revise your plan when you present a new product or service, when a new competitor comes on the market or when a problem arises affecting your industry. Trying to promote your product or service for everyone can be expensive and ineffective.

However, the success of your digital marketing strategies depends on their development and implementation. That’s why companies partner with WebFX, a full-service digital strategy agency that offers personalized, results-oriented internet marketing strategies. If your company has a physical store, one of the main goals is probably to bring customers to your location. Online Growth hacking companies marketing strategies, such as local SEO, can help you achieve this goal and attract more pedestrian traffic, even some of the strategies not listed here, such as geofencing ads, can help. With all digital marketing strategies, one of the main goals is to increase traffic to a company’s website. Like content marketing, your videos can also affect user purchases.

With the Pareto principle in mind, you need to track your marketing efforts and find out which strategies are best played to communicate with your audience. Once you have found the most successful 20%, you will spend most of your efforts on these campaigns and platforms. This is especially important for smaller local companies that may not have a lot of money or space to experiment. The types of content you create depend on who your audience is and where they hang out. Since incoming content generates more than three times more leads than outgoing marketing tactics and costs 62% less, it is clearly a profitable marketing strategy to use in your company today.

While optimizing your store for search seems like quite a job, it’s much easier than you think. That’s why we’ve created some guides below that go into search engine optimization and will help you increase visibility and increase online sales. Video marketing is a way to reach and engage your customers using video. But now the genre has expanded to YouTube channels, explanatory videos and how to do it, Instagram stories and more. Video marketing can learn new skills, make people laugh, show their latest TEDTalk, broadcast an online event and be more interactive. SEO is the process to make your website easier for search engines like Google to understand.

The same is true if being recognized as an expert in your industry is important to achieve your marketing goal. Real-time interaction via chatbot or live chat gets the right information from potential customers and customers at the right time, allows them self-service and receives answered questions immediately. Personalized and relevant deployment significantly improves the user experience.

Sometimes you have to think off the beaten track to create the best marketing strategy for your small business. Consider whether you can grow your business through marketing in another or other demographic industry. Check out these creative suggestions to find a strategy that works. Participating in social media discussions that appeal to your target customers can be helpful if you want to get to know each other, gain credibility or be seen as an expert.