The Business of Android Apps Development: Making and Marketing Apps That Succeed on Google Play, Amazon Appstore and More Mark Rollins

ISBN: 9781430250074

Published: July 22nd 2013

Paperback

168 pages


Description

The Business of Android Apps Development: Making and Marketing Apps That Succeed on Google Play, Amazon Appstore and More  by  Mark Rollins

The Business of Android Apps Development: Making and Marketing Apps That Succeed on Google Play, Amazon Appstore and More by Mark Rollins
July 22nd 2013 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 168 pages | ISBN: 9781430250074 | 6.45 Mb

The growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush for app developers. Google Play and Amazon Appstore for Androidapps has become the second go-to apps eco for todays app developers.MoreThe growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush for app developers. Google Play and Amazon Appstore for Androidapps has become the second go-to apps eco for todays app developers.

While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.Written for todays Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you todays story on how to make money on Android apps.

This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shopsperfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required.

This is the book you wish you had read before you launched your first app! What youll learn How to take your app from idea to design to development to distributing and marketing your app on Google Play or Amazon Appstore How do Venture Capitalists validate new App Ideas, and use their techniques. How to monetize your app: Freemium, ads, in-app purchasing and more What are the programming tips and tricks that help you sell your app How to optimize your app for the marketplace How to marketing your app How to listen to your customer base, and grow your way to greater revenue Who this book is forThis book is for those who havean idea for an app, but otherwise may know relatively little about entrepreneurship, app development, or even business in general.

Youshould be able to pick up this book and feel like someone is holding your hand as they go through the process of evaluating your idea, learning to code, placing your app in the marketplace, marketing your app, and finally, improving your app to meet the needs of your customer base. Table of Contents 1.

The Android Market: A Background2. Making Sure Your App Will Succee3. Legal Issues: Better Safe Than Sorr4. A Brief Introduction to Android Development5. Develop Apps Like a Pr6. Making Money with Ads on Your Applicatio7. In-App Billing: Putting A Store in Your Applicatio8. Making App Marketplaces Work for Yo9. Getting The Word Ou10. After You Have A User Bas



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